PR Case Studies


Under Armour: Tell me a story

Blake Simpson is an evangelist for corporate storytelling. A TEDx speaker, PRWeek Hall of Femme member, and global communications executive, Simpson is transforming the Under Armour public relations function into a storytelling platform focusing on the company’s earnings and leadership, along with community, philanthropic and sustainability initiatives. Four days after Blake joined the Baltimore company in early 2020, COVID-19 shuttered their offices, and shut down the sporti