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PR Case Studies

 
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Welcome to PR Case Studies. Let's get started. Over the course of the upcoming semester, we will review and discuss a wide range of...

Tesla: Theoretically speaking

If nothing else, Elon Musk is a risk-taker. As the founder and head of Tesla, Musk has led the way in developing battery powered cars...

Facebook: Ethics and Law

In July 2020, Facebook was under attack, again. This time, several national civil rights groups, enraged by former President Donald...

Chick-fil-A: The Fourth Estate

“Is Chick-fil-A anti-gay marriage? ‘Guilty as charged,’ leader says.” In the summer of 2012, that headline enraged millions of Americans....

Food Lion: Rules of engagement

In 1992, at a time when television news networks still dominated the national media, two ABC News PrimeTime producers went under cover....

Under Armour: Tell me a story

Blake Simpson is an evangelist for corporate storytelling. A TEDx speaker, PRWeek Hall of Femme member, and global communications...

Budweiser: A measure of success

Every year, the Super Bowl kicks off a side bet that captivates consumers and the press. Tapping into the spectacle of the National...

Peloton: A model of success

"All right, first ride. I'm a little bit nervous, but excited. Let's do this." And with that, Peloton's 2019 holiday season shopping...

Krispy Kreme: Hot light

In March 2021, with U.S. health officials struggling to convince millions of reluctant Americans to get vaccinated against the COVID-19...

GameStop: Hot stock

Here are a few things you should know about Keith Gill. He goes by the name Roaring Kitty in his YouTube videos. He grew up in Boston...

Blackrock: The E in ESG

For the past decade, BlackRock Chief Executive Officer Larry Fink has posted an annual letter to counterparts at the largest companies in...

Papa John's: The S in ESG

Papa John's CEO and Chairman John Schnatter was back in the headlines. During a November 2017 earnings call with Wall Street analysts,...

ExxonMobil: The G in ESG

Donald Trump was on a roll. During a campaign rally in Arizona weeks before the 2020 election, the president proclaimed himself the...

Better.com: Really?

In early December 2021, Better.com founder and CEO Vishal Garg hosted a virtual online meeting with 900 employees of the residential...

Nike: Oregon Project

Mary Cain was billed as the fastest girl in America, a distance-running phenom. Watch her story here ... Then check out news coverage...

Wells Fargo: A cautionary tale

Wells Fargo executives were scrambling. The bank in September 2016 was preparing to disclose that more than two million checking, savings...