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Welcome to PR Case Studies. Let's get started. Over the course of the upcoming semester, we will cover a wide range of original case...
Start here ...
Tesla: Theoretically speaking
Facebook: Ethics and Law
United Airlines: Navigating the narratives
Food Lion: Rules of engagement
Chick-fil-A: The Fourth Estate
Under Armour: Tell me a story
Budweiser: A measure of success
Peloton: A model of success
Krispy Kreme: Hot light
GameStop: Hot stock
Southwest: Headline risk
Blackrock: The E in ESG
Papa John's: The S in ESG
ExxonMobil: The G in ESG
Wells Fargo: A cautionary tale
Welcome to PR Case Studies.
This website was built exclusively for this class, and serves as our online textbook and discussion-starter.
If you are visiting, feel free to browse through the blogs.
Just please leave the comment sections for the students.
And if you want to connect, I can be reached at JPierpo@NCSU.edu
-- Jim Pierpoint
N.C. State University