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Welcome to PR Case Studies. Let's get started. Over the course of the upcoming semester, we will cover a wide range of original case...
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N.C. State
COM346
PR Case Studies
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jimpierpoint
- Jan 3
- 10 min
Tesla: Theoretically speaking
If nothing else, Elon Musk is a risk-taker. As the founder and head of Tesla, Musk has led the way in developing battery powered cars...
64 views14 comments
jimpierpoint
- Jan 2
- 8 min
Facebook: Ethics and Law
In July 2020, Facebook was under attack, again. This time, several national civil rights groups, enraged by former President Donald...
73 views16 comments
jimpierpoint
- Dec 31, 2022
- 11 min
United Airlines: Navigating the narratives
You probably remember this story. A United Airlines flight out of Chicago was preparing to depart in April 2017 when four United crew...
60 views16 comments
jimpierpoint
- Dec 30, 2022
- 8 min
Food Lion: Rules of engagement
Back in 1992, at a time when television news networks still dominated the national media, two ABC News PrimeTime producers went under...
52 views15 comments
jimpierpoint
- Dec 29, 2022
- 9 min
Chick-fil-A: The Fourth Estate
“Is Chick-fil-A anti-gay marriage? ‘Guilty as charged,’ leader says.” In the summer of 2012, that headline enraged millions of Americans....
54 views16 comments
jimpierpoint
- Dec 28, 2022
- 8 min
Under Armour: Tell me a story
Blake Simpson is an evangelist for corporate storytelling. A TEDx speaker, PRWeek Hall of Femme member, and global communications...
10 views2 comments
jimpierpoint
- Dec 27, 2022
- 8 min
Budweiser: A measure of success
Every year, the Super Bowl kicks off a side bet that captivates consumers and the press. Tapping into the spectacle of the National...
5 views0 comments
jimpierpoint
- Dec 26, 2022
- 10 min
Peloton: A model of success
"All right, first ride. I'm a little bit nervous, but excited. Let's do this." And with that, Peloton's 2019 holiday season shopping...
1 view0 comments
jimpierpoint
- Dec 23, 2022
- 6 min
Krispy Kreme: Hot light
In March 2021, with U.S. health officials struggling to convince millions of reluctant Americans to get vaccinated against the COVID-19...
1 view0 comments
jimpierpoint
- Dec 22, 2022
- 7 min
GameStop: Hot stock
Here are a few things you should know about Keith Gill. He goes by the name Roaring Kitty in his YouTube videos. He grew up in Boston...
2 views0 comments
jimpierpoint
- Dec 21, 2022
- 1 min
Better.com: Really?
In early December 2021, Better.com founder and CEO Vishal Garg hosted a virtual online meeting with 900 employees of the residential...
2 views0 comments
jimpierpoint
- Dec 20, 2022
- 6 min
Blackrock: The E in ESG
For the past decade, BlackRock Chief Executive Officer Larry Fink has posted an annual letter to counterparts at the largest companies in...
2 views0 comments
jimpierpoint
- Dec 19, 2022
- 10 min
Papa John's: The S in ESG
Papa John's CEO and Chairman John Schnatter was back in the headlines. During a November 2017 earnings call with Wall Street analysts,...
2 views0 comments
jimpierpoint
- Dec 18, 2022
- 9 min
ExxonMobil: The G in ESG
Donald Trump was on a roll. During a campaign rally in Arizona weeks before the 2020 election, the president proclaimed himself the...
1 view0 comments
jimpierpoint
- Dec 17, 2022
- 10 min
Wells Fargo: A cautionary tale
Wells Fargo executives were scrambling. The bank in September 2016 was preparing to disclose that more than two million checking, savings...
3 views0 comments
Welcome
to our class
Welcome to PR Case Studies.
This website was built exclusively for this class, and serves as our online textbook and discussion-starter.
If you are visiting, feel free to browse through the blogs.
Just please leave the comment sections for the students.
And if you want to connect, I can be reached at JPierpo@NCSU.edu
-- Jim Pierpoint
N.C. State University
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