Welcome to PR Case Studies. Let's get started. Over the course of the upcoming semester, we will review and discuss a wide range of...

If nothing else, Elon Musk is a risk-taker. As the founder and head of Tesla, Musk has led the way in developing battery powered cars...

In July 2020, Facebook was under attack, again. This time, several national civil rights groups, enraged by former President Donald...

“Is Chick-fil-A anti-gay marriage? ‘Guilty as charged,’ leader says.” In the summer of 2012, that headline enraged millions of Americans....

In 1992, at a time when television news networks still dominated the national media, two ABC News PrimeTime producers went under cover....

Orlando News6 reporter Treasure Roberts was on the story. Hundreds of passengers were queued up at Spirit Airlines ticket counters, with...

Blake Simpson is an evangelist for corporate storytelling. A TEDx speaker, PRWeek Hall of Femme member, and global communications...

Every year, the Super Bowl kicks off a side bet that captivates consumers and the press. Tapping into the spectacle of the National...

"All right, first ride. I'm a little bit nervous, but excited. Let's do this." And with that, Peloton's 2019 holiday season shopping...

In March 2021, with U.S. health officials struggling to convince millions of reluctant Americans to get vaccinated against the COVID-19...

Here are a few things you should know about Keith Gill. He goes by the name Roaring Kitty in his YouTube videos. He grew up in Boston...

For the past decade, BlackRock Chief Executive Officer Larry Fink has posted an annual letter to counterparts at the largest companies in...

Papa John's CEO and Chairman John Schnatter was back in the headlines. During a November 2017 earnings call with Wall Street analysts,...

Donald Trump was on a roll. During a campaign rally in Arizona weeks before the 2020 election, the president proclaimed himself the...

In early December 2021, Better.com founder and CEO Vishal Garg hosted a virtual online meeting with 900 employees of the residential...

Mary Cain was billed as the fastest girl in America, a distance-running phenom. Watch her story here ... Then check out news coverage...

Wells Fargo executives were scrambling. The bank was preparing to disclose that more than two million checking, savings and credit card...