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Welcome to PR Case Studies. Let's get started. Over the course of the upcoming semester, we will cover a wide range of original case...
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N.C. State
COM346
PR Case Studies
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jimpierpoint
- Jan 3
- 10 min
Tesla: Theoretically speaking
If nothing else, Elon Musk is a risk-taker. As the founder and head of Tesla, Musk has led the way in developing battery powered cars...
75 views14 comments
jimpierpoint
- Jan 2
- 8 min
Facebook: Ethics and Law
In July 2020, Facebook was under attack, again. This time, several national civil rights groups, enraged by former President Donald...
74 views16 comments
jimpierpoint
- Dec 31, 2022
- 11 min
United Airlines: Navigating the narratives
You probably remember this story. A United Airlines flight out of Chicago was preparing to depart in April 2017 when four United crew...
64 views16 comments
jimpierpoint
- Dec 30, 2022
- 8 min
Food Lion: Rules of engagement
Back in 1992, at a time when television news networks still dominated the national media, two ABC News PrimeTime producers went under...
56 views15 comments
jimpierpoint
- Dec 29, 2022
- 9 min
Chick-fil-A: The Fourth Estate
“Is Chick-fil-A anti-gay marriage? ‘Guilty as charged,’ leader says.” In the summer of 2012, that headline enraged millions of Americans....
58 views16 comments
jimpierpoint
- Dec 28, 2022
- 8 min
Under Armour: Tell me a story
Blake Simpson is an evangelist for corporate storytelling. A TEDx speaker, PRWeek Hall of Femme member, and global communications...
51 views18 comments
jimpierpoint
- Dec 27, 2022
- 8 min
Budweiser: A measure of success
Every year, the Super Bowl kicks off a side bet that captivates consumers and the press. Tapping into the spectacle of the National...
65 views18 comments
jimpierpoint
- Dec 26, 2022
- 10 min
Peloton: A model of success
"All right, first ride. I'm a little bit nervous, but excited. Let's do this." And with that, Peloton's 2019 holiday season shopping...
55 views16 comments
jimpierpoint
- Dec 23, 2022
- 6 min
Krispy Kreme: Hot light
In March 2021, with U.S. health officials struggling to convince millions of reluctant Americans to get vaccinated against the COVID-19...
61 views16 comments
jimpierpoint
- Dec 22, 2022
- 7 min
GameStop: Hot stock
Here are a few things you should know about Keith Gill. He goes by the name Roaring Kitty in his YouTube videos. He grew up in Boston...
75 views16 comments
jimpierpoint
- Dec 21, 2022
- 3 min
Southwest: Headline risk
Kudos to Southwest Airlines for deftly managing communications around the devastating holiday travel disruptions. The airline...
48 views15 comments
jimpierpoint
- Dec 20, 2022
- 6 min
Blackrock: The E in ESG
For the past decade, BlackRock Chief Executive Officer Larry Fink has posted an annual letter to counterparts at the largest companies in...
35 views4 comments
jimpierpoint
- Dec 19, 2022
- 10 min
Papa John's: The S in ESG
Papa John's CEO and Chairman John Schnatter was back in the headlines. During a November 2017 earnings call with Wall Street analysts,...
4 views0 comments
jimpierpoint
- Dec 16, 2022
- 9 min
ExxonMobil: The G in ESG
Donald Trump was on a roll. During a campaign rally in Arizona weeks before the 2020 election, the president proclaimed himself the...
2 views0 comments
jimpierpoint
- Dec 15, 2022
- 10 min
Wells Fargo: A cautionary tale
Wells Fargo executives were scrambling. The bank in September 2016 was preparing to disclose that more than two million checking, savings...
15 views0 comments
Welcome
to our class
Welcome to PR Case Studies.
This website was built exclusively for this class, and serves as our online textbook and discussion-starter.
If you are visiting, feel free to browse through the blogs.
Just please leave the comment sections for the students.
And if you want to connect, I can be reached at JPierpo@NCSU.edu
-- Jim Pierpoint
N.C. State University
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